paid-search
paid-social-media
programmatic-advertising
media-planning-and-buying
marketing-analytics
tableau
youtube-advertising
web-application-development
Project Type
Integrated Paid Media & Performance Marketing
Technology
Google Ads Meta Ads Programmatic Media Salesforce Marketing Intelligence Datorama Tableau + Analytics
A national tire retailer powered by paid media, promotional strategy, media buying, and performance analytics.
Paid search, social and programmatic powered by advanced analytics.
Brief
Challenge
Solution
Connect media, promotions, budgets, and analytics.
We built an integrated paid media system across Google Ads, paid social, and programmatic channels. Campaign strategy, promotional calendars, media planning, buying, pacing, and optimization worked from one performance framework. Salesforce Marketing Intelligence, Datorama, Tableau, and analytics connected media and sales data for faster decisions.
Results
A connected media program built to scale.
The result gave Discount Tire one view of media, promotions, budgets, and performance across channels and regions.
Credits
A close collaboration across AX3’s strategy, paid media, analytics, and campaign teams. The work connected planning, buying, optimization, and reporting into one operating model.
